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Pipedrive vs. HubSpot

Watch the video to learn about just one HubSpot user who got sick of the hidden costs and steep learning curve.

Christoffer and Todd felt let down by HubSpot’s steep learning curve, complex user experience, and the baffling array of unnecessary features. Since switching to Pipedrive, they’ve been reaping the rewards of an elegant, super-simple interface with straightforward key features and effortless setup.

Why spend hours configuring your CRM when you could use that time to sell instead?


Pipedrive is an intuitive, cost-effective, and scalable CRM created by salespeople, for salespeople. Pipedrive offers unlimited contacts, custom fields, visual pipelines, and 24/7, year-round support across all plans.


HubSpot’s free CRM is designed for small teams and doesn’t include some of the most important features. For many of those, you will have to pay hundreds of dollars a month, which could prevent you from scaling.

What makes Pipedrive the best HubSpot alternative?

Easy to use
Highly versatile
World-class support

Pipedrive vs. HubSpot at a glance

Locked features and hidden costs are recurring themes when you compare HubSpot to Pipedrive


Free trial

Price per user

$14.90 – $99

$50 – $1,200

Sales pipelines

Unlimited, all plans

Limited, all plans


Unlimited, all plans

Limited, all plans

Custom fields

Available on all plans

Limited, all plans

Email templates

Unlimited from 2nd plan

Limited, all plans


Unlimited from 2nd plan

Limited, higher plan

Recurring revenue

From 2nd plan

Limited, higher plan

Customizable reports

All plans

Limited, higher plan

24/7 support

All plans

Highest plan only

Switch data from your old CRM easily with data import using Import2

Disclaimer: All information, prices, and data were last verified on 15 June 2020. To report any incorrect or outdated information, please get in touch with us. For more information on Pipedrive features and costs, check out our pricing page. To compare Pipedrive to other CRMs, visit our Comparison Hub.

They cut out all the functionality, even simple email functionality. HubSpot became a really basic CRM… I thought, ‘No, this is too much, for so little.’

Jim MoustakasDirector of Photography, Visionair Media

Based in Sydney, Visionair Media is a video production company that was regularly handling six-figure contracts before COVID-19 came along and upended everything. The pandemic forced Visionair to cut costs wherever possible, and when it came to their CRM, it was obvious that HubSpot and its plethora of hidden costs simply wasn’t a viable option any longer.

Learn about the straw that broke the camel’s back for Jim Moustakas, Visionair Media’s Director of Photography, and why he decided that the best way forward was to switch from HubSpot to Pipedrive.

Read article here

The features you need: No more, no less

Pipedrive gives you all the features you’ll ever need, at a lower cost and with more accessible support than HubSpot provides. Why drown yourself in dozens of features you’re never going to use?

Rather than create a ton of flashy bells and whistles, we decided to fully optimize the tools you’ll actually use and forget about burdening you with too many unnecessary distractions. We keep things simple so you can keep on selling.

5 reasons Pipedrive is the best HubSpot alternative


Thanks to the kanban-style visual pipelines, easy data migration with Import2, and a friendly, intuitive user interface, getting up and running with Pipedrive is as easy as clicking, dragging, and dropping. Once you’ve tried it out for yourself, you won’t want to work any other way.


Whether you’re getting ready to scale your business or you just need a way to customize a CRM to your particular industry, Pipedrive’s got you covered with a wide range of fully customizable features, fields, and options. You can create sales pipelines, custom fields and contacts on all our plans.

Constant support

For some people, 24/7 means Monday to Friday. For us, it means every user can access our support team, every minute of every day. Our average response time is just two minutes, meaning you don’t need to lose precious sales time waiting for an issue to get resolved ever again.

Mobile superiority

In today’s competitive, high-speed sales environment, you’ve got to have access to everything you need, whenever you need it. Mobile users give our apps 4.8/5 (iOS) and 4.4/5 (Android), and it’s hard to argue with scores like those.


Many of the most important CRM features on HubSpot’s free plan come with built-in limits or are only available on paid plans. The last thing you want when you’re bringing in sales is to be slapped with another payment every time you try to scale. Pipedrive offers a free trial so you can make an informed decision for yourself, and once you’ve signed up you get exactly what you paid for — without any hidden costs.

Pipedrive organizes my work in such a useful way that I spend most of my workday inside it… I don’t have to waste time thinking about what stage my projects are on or what the next steps will be.

Jan SoleckiAccount Executive, Monterail

Pipedrive’s game-changing impact on Monterail

After switching from HubSpot to Pipedrive, Monterail has seen its conversion to call rate increase by 35%, while its call to qualified customer rate has been boosted by 10%.

Monterail’s conversion figures are skyrocketing, but it’s not just the salespeople who are taking their work to the next level — management, marketing, and customer support are all making the most of Pipedrive’s intuitive interface and powerful tools to turbocharge their performance across the board.

Monterail streamlined its entire workflow by migrating from HubSpot to Pipedrive, and it’s got the numbers to prove it was the right decision. Do you really want your business to miss out on that kind of success?

Want to see the difference for yourself?

Seamless integrations for super-powered sales

With Pipedrive’s app marketplace, you’ll have immediate access to hundreds of integrations (such as Zapier, Slack, Xero, QuickBooks and PandaDoc) each and every one of which has been designed to help you automate tedious processes and sell more effectively.

We also make our API readily available to developers, which means the marketplace is continually updated with brand new apps. This lets you customize your CRM to sell better than your rivals who are still using HubSpot.

Pipedrive rated best CRM for product innovation and user satisfaction

Pipedrive comes top in leading industry comparisons.

SoftwareReviews, a division of Info-Tech Research Group, named Pipedrive as an industry leader in its 2021 Customer Relationship Management (CRM) Data Quadrant and Emotional Footprint Awards.

The highly detailed report uses review benchmark data from CRM software users.

Download the report
We were using Pipedrive for around eighteen months and really seeing the benefits … We’ve increased our conversion rate from 20% to 30%.

Adam GrahamFounder and Managing Director, Gray Matters

Founded by Adam Graham, development consultancy Gray Matters helps creative and marketing agencies win new business and realign their brand positioning.

Because the work Gray Matters does varies so much from client to client, having a versatile and completely customizable CRM was vitally important to the company. In addition to being flexible, though, Adam needed to ensure his CRM would still allow him to maintain a simple, practical sales pipeline. Pipedrive ticked all the boxes, and 18 months post-adoption Gray Matters had the figures to prove it made the right choice, with its conversion rate having grown from 20% to 30%.

Read article here

Pipedrive vs. HubSpot: What the users have to say

We could talk for hours about the differences between Pipedrive and HubSpot, but we’d rather let the users speak for themselves.


Used by more companies

100,000 customers

56,000 customers

Capterra reviews

Easier to use

4.6 stars

4.4 stars


Easier to set up

8.7 out of 10

8.3 out of 10

Scale the smart way

Multiple sales pipelines make it possible for separate departments to manage their own unique product catalogs, processes and sales cycles. Reporting, forecasting and recurring revenue reports mean big businesses can get granular with their own sales success stories.

Our features are simple enough for small teams, powerful enough for huge organizations, and flexible enough to grow with you every step of the way. Take the uncertainty out of the scaling equation and get ready to kick your business up a notch.

No industry left behind

Whether you work in real estate, financial services, consulting, or any of the other dozens of industries that need a CRM, you need a way to tailor your software to suit the work you do. We know that different fields require different toolsets, which is why every aspect of Pipedrive has been designed to make it easy for you to tweak it to your liking.

As a specific, real-life example of industry customization, let’s take real estate. Realtors could add new leads with industry-specific details using Pipedrive’s custom fields, customize their activities to reflect their day-to-day, and adapt their reporting dashboards to track the most important metrics for their line of business. Rather than change their workflow to fit their CRM, with Pipedrive they can mold their CRM around the work they do.

No matter what your industry is, your job is to sell as effectively as possible, and our job is to make your job easier. Let’s work together.

How our customers are growing their businesses with Pipedrive

Sell more, stress less

Spend less time dealing with annoying details and more time selling, courtesy of Pipedrive’s robust features and elegant user interface.

Custom product catalogs

Create a custom catalog of the products your business sells and link them to deals in your pipeline for a silky-smooth sales process

Leads Inbox

Don't let static deals skew your conversion data. The leads inbox stores your leads until they're good and ready for your pipeline.

Full email sync

Pipedrive syncs with Gmail, Outlook, Exchange, Yahoo, iCloud and even custom IMAP email addresses so you never have to miss a trick again

Apps and integrations

Supercharge your CRM and give your sales the boost of a lifetime with over 300+ apps and integrations

Data security

Set up alerts, monitor security rules, and keep all your data safe with 2FA and single sign-on

Activity management

Track calls, emails and tasks in your pipelines so you can take immediate action on rotting deals and hot leads

Sell more. Pay less. Try it free!

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