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Pipedrive vs. Salesforce

When Josh Herzig, head of Business Development at AIU, compared the difficulty of using Salesforce to being inside the cockpit of a jet airliner, he wasn’t just speaking for himself. Tens of thousands of salespeople, managers, and marketing experts all over the world are trading this headache-inducing complexity for the kind of simplicity that lets them get on with their job: Selling.

“I don’t want to have to land an aircraft to figure out what I need to do … I’m forced to use Salesforce, but Pipedrive is just a million times easier.”


Pipedrive is an all-purpose CRM, designed to support established corporations as well as growth-minded organizations who need a way to scale effectively. With Pipedrive, you get access to the features you need and don't need an IT degree to figure them out.


Salesforce is a CRM designed for large businesses with many powerful features. However, when software is designed with big clients in mind, other businesses can often find it over-complicated, hard to set up and prohibitively expensive.

You're in good company

More than 100,000 brands all around the world rely on Pipedrive to grow smarter.

Pipedrive vs. Salesforce at a glance

Overpriced and overcomplicated features make Salesforce much more expensive than Pipedrive, both timewise and financially


Free trial

Price per user

$14.90 – $99

$25 – $300

Data storage

Unlimited, all plans

Limited/extra cost, all plans

Sales email inbox

Unlimited from Advanced plan

Limited/extra cost, all plans

Artificial intelligence

Unlimited, all plans

Limited/extra cost, all plans

Languages & currencies

Unlimited, all plans

Limited/extra cost, all plans


From Professional

Higher plan

User permissions

All plans

From 2nd plan


From Professional

Extra cost, all plans

Google apps integration

All plans

Higher plan

Open API

All plans

Higher plan/extra cost

24/7 support

All plans

Higher plan/extra cost

Moving data from your current CRM couldn’t be simpler with data import using Import2

Disclaimer: All information, prices, and data were last verified on 15 June 2020. To report any incorrect or outdated information, please get in touch with us. For more information on Pipedrive features and costs, check out our pricing page. To compare Pipedrive to other CRMs, visit our Comparison Hub.

Pipedrive was the catalyst that helped Tiffany Largie get her businesses started off on the right foot, but it was also the all-purpose glue that helped her scale them well into the seven figure range.

I had Pipedrive and Salesforce do a face-off in our company. Salesforce swore they were going to beat Pipedrive, but Pipedrive won by a landslide.

Tiffany LargieCEO, Largie Business Strategies

Your business. Your goals. Your CRM

The key lies in Pipedrive’s customizability — no matter how big or small your organization, being able to tweak your CRM to work exactly how you need it to can only help your long-term growth.

The bigger you get, the more you need the kind of clarity Pipedrive can offer. What’s the point in struggling with disorganized data when you could just keep things simple?

Time-poor, no more

With Pipedrive, you won’t just hit the ground running, you’ll hit the ground selling. Our entire solution was designed to be as intuitive as possible, because we know how important time management is when it comes to sales.

We don’t want our partners to learn how to use our CRM; we want them to be able to figure it out instinctively so they can start selling right away. That’s why we provide visual kanban-style pipelines, 24/7 support to every user, and smart workflow automations that eliminate repetitive tasks.

Your job is to sell, not to learn all the ins and outs of a complex piece of software. Pipedrive’s job is to help you sell more effectively. It’s as simple as that.

5 reasons Pipedrive is the best Salesforce alternative

Ease of use

Separate kanban-style drag & drop pipelines for each department and team in your business. A simple and intuitive user interface. Easy data migration from spreadsheets and existing CRMs using Import2. Streamlined, detail-oriented workflows, from contacts and leads right the way through to fully closed deals. AI-augmented smart automations and 300+ third party integrations to eradicate tedious admin.

Competitive pricing

No matter how big your business is, at the end of the day it’s all about your bottom-line profits. Why should your CRM eat into your margin when you can get the same features for less than half the price?

In the highly competitive CRM industry, Pipedrive is regularly among the frontrunners when it comes to value for money. We believe in enabling your business, which means giving you all the tools you need at a price that makes sense.

Potential for scaling

If you want to scale your business, you need a CRM that thinks the same way you do. Unlike Salesforce, Pipedrive was designed from the start to help businesses of all sizes grow, from entrepreneurial dreamers all the way up to Fortune 500 giants.

The secret to scaling effectively is being able to keep track of what’s working and what isn’t. By using our Teams feature, you can divide users into specialized teams and use customizable reports to track their performance against sales goals — but that’s just the tip of the iceberg when it comes to growing your business with Pipedrive.

Use the features you need

Salesforce offers a lot of features but limits full access to the higher tiers. With Pipedrive, on the other hand, we give you full access to the basic features you need, with no built-in functionality restraints you’ll need to work around.

You can use custom fields, contacts, sales pipelines and data storage to scale your business and hit your sales targets.

Industry leading support

Salesforce only offers 24/7 support to sales customers on its highest plan, so if you’ve got a technical issue the delay could cost you.

At Pipedrive, we know all too well there’s nothing predictable about business, and we understand you need to be able to count on your tech support around the clock. That’s why we provide 24/7 support across each and every plan.

We were using Pipedrive for around eighteen months and really seeing the benefits … We’ve increased our conversion rate from 20% to 30%.

Adam GrahamFounder and Managing Director, Gray Matters

Adam Graham, founder of business development consultancy Gray Matters, has been using Pipedrive to simplify his day-to-day and stay focused on the big picture instead of getting bogged down in endless details and features.

In addition to keeping his workflow streamlined, Adam was able to store more information about potential clients and prospects, courtesy of the custom fields available on all plans with Pipedrive. That extra level of detail allowed Gray Matters to analyze its prospects in new ways, develop more precise marketing strategies and ultimately boost its deal conversion rate by 50%.

Growth-minded businesses deserve a growth-minded CRM

If you know that the sky’s the limit for your business, you need an affordable CRM that can support you as you continue to expand.

You may be a major decision-maker at a huge corporation today, but can you still remember taking your idea to the next level? How much time you spent on the fundamentals, refining each and every aspect of your business so that when the time came to grow, you’d be ready?

We remember. And when you use Pipedrive to help you scale, you’ll be reminded of just how enjoyable growing a business can be, as we make a conscious effort to automate the tedious yet necessary tasks that can eat into so much of your time. Pipedrive gives you the option to have full, two-way email sync across 25+ email providers – including Gmail, Yahoo! Mail, Microsoft Exchange and Outlook – and gives your most talented employees the autonomy they need to reach their full potential, while our versatile range of plans ensures you won’t pay a single cent more than you have to.

Want to see the difference for yourself?

Pipedrive rated best CRM for product innovation and user satisfaction

Pipedrive comes top in leading industry comparisons.

SoftwareReviews, a division of Info-Tech Research Group, named Pipedrive as an industry leader in its 2021 Customer Relationship Management (CRM) Data Quadrant and Emotional Footprint Awards.

The highly detailed report uses review benchmark data from CRM software users.

Download the report
I am obsessed with the activity customization, statistics and the dashboards because the salesperson never has to send any reports, they are real time, and the data is beyond accurate.

Lisa CoyleCEO, 360 Payments

After adopting Pipedrive, Lisa Coyle (Head of 360 Payments) saw her company’s net income grow by 298% from 2016 to 2018, while in the same period new accounts and gross revenue grew by 26% and 40% respectively. Not only did Pipedrive help Lisa to keep her team aligned, the activity management features made it easy for them to prioritize their time effectively and ensured they never missed another follow-up, no matter how many deals they were juggling simultaneously.

Check out what Lisa has to say about Pipedrive’s game-changing simplicity and how it made all the difference to 360 Payments.

Say goodbye to hidden costs, for good

Not only is Salesforce more expensive across the board, it also keeps certain features reserved for the upper-echelon plans. This is great if you’ve got the financial resources to opt for the most expensive structures right off the bat, but it’s less than ideal if you want to have full control over your CRM without breaking the bank.

We know that hidden costs and locked features are a popular business model in the CRM industry, we just don’t want to hide our most useful tools behind paywalls.

Whether you’re a massive corporation looking to gain an edge on the competition, an exciting new venture still in the early stages of your growth, or anything in between, you’ll have access to our customizable pipelines, smart automations and powerful reporting tools.

Pipedrive vs. Salesforce: What the users have to say

Pipedrive is a simpler, more cost-effective CRM than Salesforce, but why should you need to take our word for it? Check out what other users just like yourself have to say.

Capterra reviews

Better sales CRM

4.6 stars

4.4 stars

Easier to use

4.6 stars

3.9 stars


Better quality support

8.4 out of 10

7.9 out of 10

Easier to set up

8.4 out of 10

7.1 out of 10

Stress-free management for bigger teams

Pipedrive makes it easy to keep large teams on-target by giving sales managers all the autonomy they need.

The Teams feature allows a team leader to set goals, track performance, and generate insights regarding the sales activity of their representatives.

Pipedrive also provides customizable user permission control with Permission Sets (which govern the actions users can perform within the CRM itself) while Visibility Groups allow managers to dictate what information their reps are able to see and interact with, making it possible to shield data about certain deals from users who don’t need access to it.

Stop scratching your head and start selling more

Some people love complexity, and we understand where they’re coming from. Tackling problems and troubleshooting potential solutions can be fun, and there’s nothing more thrilling than finally hitting on the answer after hours of racking your brain.

We just don’t think it’s the most effective way to sell. And we don’t think the thought of navigating your CRM should fill you with dread every time you sit down at your desk to close a deal.

From seamless collaboration on more than 150 third-party integrations to the mobile app you can use to keep track of your deals on the go, Pipedrive was built from the ground up to feel natural, like an extension of yourself.

Life is complicated, but selling doesn’t have to be. Give yourself the gift of simplicity with Pipedrive.

How global business trendsetters are fulfilling their potential with Pipedrive

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