Sales CRM software

Why use a sales CRM software

Though it’s considered rewarding, sales is not an easy job and often entails hard work and long hours. What’s more, salespeople face a few unique challenges that are weighing on their day-to-day performance, including length of sales cycles, lead generation, qualification and nurturing, prospecting and more.

Sales CRM software is a subcategory of customer relationship management. It’s primarily used by sales departments and targets sales-specific pains along with other, more general, needs. Among other things, sales CRM enables sales teams:

  • Manage all sales-related tasks from a unified platform

  • Drive more sales

  • Nurture leads

  • Automate administrative sales tasks

  • Improve team collaboration

  • Obtain actionable insights

Pipedrive’s sales CRM software offers users the best value for money with a simple, user-friendly interface, custom reports, a rich feature set that can serve all industries and a mobile app.

Full access. No credit card required.







Pipedrive CRM software

Easy-to-use CRM

We believe a simple design goes a long way. No matter how sophisticated and rich a sales CRM is, it normally won’t be adopted by a business unless it’s easy to use.

Unlike many CRMs, Pipedrive is ridiculously easy to use and set up. Don’t take our word for it, take the critics’: Pipedrive CRM software has been rated 4.5 stars for “ease of use” by Capterra and voted “Easiest to Use”' by The Motley Fool.

Our visual pipelines, intuitive processes, hundreds of out-of-the-box integrations and customizable features allow you to manage your sales your way while still enjoying first-class features to push you and your team forward.

Unifies tools


Reduces admin

Sales pipeline

Manage opportunities like a pro with a complete overview of each lead and deal, including pipeline progress, ownership, communications and activity history

Leads inbox

Pool all your leads in one place to keep your pipeline uncluttered and focused on deals

Sales assistant

Receive suggestions based on your past performance and discover where you can improve and what to focus on next

Email and calendar sync

Sync your calendar of choice with Pipedrive including Google, Microsoft Office 365, Outlook and Exchange

Industry-agnostic CRM

Some CRM software are industry-specific and offer features to accommodate an industry’s specific needs. For example, a real-estate CRM would offer tools for signing and storing contracts whereas a retail CRM would focus on lead management. Sometimes, though, being too specific actually limits the business rather than promoting it.

Pipedrive CRM is industry agnostic. This means it could be used by any industry for any purpose. The software is flexible, customizable and feature rich, allowing you to tailor it to your needs.

Insights and reporting

Your business data is powerful. Yet, if you want to use data to make business decisions and strategize, you need to compile it in a certain manner. That’s where Pipedrive reports come in.

Reports are designed to extract valuable business insights regarding all business aspects, including your leads, activities, revenue and team performance. They can help you plan ahead and set goals for you and your team.

Pipedrive’s custom reports provide you with an overview of every aspect of your business. You can filter and group, reveal winning patterns and bottlenecks and make informed decisions.

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Mobile CRM

A large chunk of a salesperson’s life is spent on the go. Whether on their way to meet a customer, at home or elsewhere. Your CRM must, therefore, be available and easy to access, anywhere and anytime.

Pipedrive’s native Android and iOS apps transform your CRM software into a compact, mobile sales tool. Download our app to communicate with customers, close deals and add activities wherever you may be and with just a few clicks. Use contact, calendar sync and app extensions to sync all your mobile data and use it just the way you like it!

Smart contact data

Auto-populate valuable insights about leads in one click from web and social sources like LinkedIn


Share your availability and let your customer pick a time that works best for you both for quick and easy scheduling


Manage your CRM’s security-related activity from one centralized location to protect your business data

Join over 100,000 companies

Focus on CRM activities that matter

Pipedrive is designed to:

  • Unify all sales-related activities
  • Drive more leads
  • Automate sales workflows
  • Improve team collaboration
  • Streamline customer communication
  • Create seamless sales operations

Award-winning CRM

Pipedrive has been recognized by a number of industry-leading comparison sites and platforms as one of the best CRMs available:

Used by over 100,000 companies in 179 countries

In the forecast view, we look at what deals are due to close this month, next month just to make sure everyone is really honest about what they should be working on.

Carolyn PearsonFounder, Maiden Voyage

One of the favorite features within Pipedrive is the email integration. It pulls all of the clients details in, so that we don’t have to think about it.

Erin and DrewFounders, Pro Arts

As a business owner, my favorite feature in Pipedrive is the statistics and being able to look at the dashboard and use those metrics to help each individual on the team.

Lisa CoyleCEO, 360 Payments

CRM Software FAQ

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Full access. No credit card required.